Most of the clothing is made from 100% organic cotton.
Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Moreover, it has a positive impact on the farmworkers' and customers' health.
Another material used is linen, a tough natural fibre that is extremely eco-friendly. It can be grown without the use of either chemicals or irrigation. Natural precipitation is all that it requires.
Lenzing Tencel® and Modal® are biodegradable and made from eucalyptus or beech tree pulp. Eucalyptus is known for being a fast-growing wood that does not require irrigation. The result is silky smooth fabric.
Recycled polyester and recycled cotton are used in the manufacture of the jackets and the tote bags.
The Global Recycled Standard label certifies that the materials used are recycled: in the case of polyester, from plastic bottles, and for cotton, from cutting waste.